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Technology Stocks : Millicom International Cellular SA (MICC)
MICC 15.72+0.6%Dec 26 9:30 AM EST
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From: Condo8/28/2007 7:57:21 PM
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Tom Barnett likes the way Millicom signs up new customers in emerging markets. He refers to a WSJ article behind their wall.

ARTICLE: "Connecting With Developing World: Millicom Grows Rapidly By Selling Wireless to Customers a Second at a Time," by Sarah Childress, Wall Street Journal, 28 August 2007, p. A8.

In a nutshell, why the Gap gets shrunk on all sorts of levels:

As markets in the U.S., Europe and much of Asia become saturated with wireless phones, an increasing number of telecommunications companies have looked to emerging markets. But this has created a challenge: squeezing profits out of a population that has little disposable income.

Classic bottom-of-the-pyramid packaging and selling by Millicom. (more)
thomaspmbarnett.com
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