Hi Labrador,
  Well you beat me to it...starting up a new message board on SI for KONA.  I bought in to KONA with a relatively large stake in the past couple of days, with the goal of averaging down should this continue to fall.  
  I have been hunting for the next big thing in the retail/restaurant chain sector.  I invested in COSI many months ago based on the strength of the chart and positive changes in how the restaurant chain was doing business and it has done pretty well.  I invested in Jack in the Box (JBX)based on the Qdoba chain (although Jack in the Box stores outnumber Qdoba 10:1) and the strength of the parent chain - although that investment has been flat.  I invested in Dave and Busters when it was a turnaround and caught Red Robin Gourmet Burgers on the way up but was a little late.  
  This sector, unlike most others, has good visibility on growth for companies that have a successful strategy.  2 stores at $2.5M a piece mean $11M in sales growth.  4 stores next year is another $22M in revenue.  40-50% growth isn't bad and a nice ROI to boot.  
  Look at the comps:  Panera Bread, PF Changs, Outback Steakhouse, Brinker International, Krispy Kreme, etc.  That's what I'm after with KONA.  KONA has a good mix of a high revenue per store model, high-end look and feel to the restaurants, a tasty moderately priced menu that is reminiscent of Outback's Roy's chain that is growing 12%.  The company itself looks good too.  On the brink of profitability, a little more than 6M shares outstanding and lots of geography to grow in. 
  Good luck with your investment and don't say I didn't tell you!
  Tom |