| Opening Up the Temple
 
 by Louis Corrigan
 (TMFSeymor)
 
 This somewhat diminished role for the
 journalists is due, ironically, to the Fed's
 increased openness under the seemingly
 sphinx-like Greenspan. In early 1994, the
 agency started publicly announcing when
 the FOMC votes to change the target
 interest rate. Previously, investors had to
 watch the New York Fed's open market
 interventions to gauge a policy shift.
 Making sense of these interventions wasn't
 always easy. In November 1989, Wessel
 apparently mistook some normal seasonal
 adjustments to the money supply for a rate
 cut. "It took the Fed forever to forgive
 him," claims one observer.
 
 The Fed is also much chattier than in the
 past. During the past two years, "there's
 been a Fed governor on the wires every
 other day" weighing in on the economy,
 says PIMCO's Hague. This "pattern of
 quotes" forms a mosaic that, in the light of
 macroeconomic data, reveals a good bit
 about the Fed's thinking. PIMCO's Hague
 says he pays particularly close attention
 when FOMC hawks (those inclined to raise
 interest rates at any sign of inflation) come
 out sounding dovish or vice versa.
 
 In December, 1998, the Fed went even
 further by agreeing to immediately reveal
 any changes in its policy bias. At each
 FOMC meeting, the members indicate
 whether they are leaning toward raising
 rates, lowering rates, or remaining neutral
 at the next meeting. Previously, this bias
 was only made public after the following
 FOMC meeting, six to eight weeks later.
 So the quarter point hike in late June came
 with the news that the Fed had adopted a
 neutral bias, indicating that Greenspan &
 company were not necessarily going to
 raise rates again soon -- contrary to many
 predictions.
 
 Ironically, such increased openness hasn't
 always clarified matters. There's been
 plenty of debate lately over whether
 FOMC officials even agree on what the
 neutral stance adopted in June actually
 meant. Indeed, stock and bond markets
 have swooned since Greenspan told
 Congress on July 22, that the Fed would
 "act promptly and forcefully... if new data
 suggest it is likely that the pace of cost and
 price increases will be picking up."
 
 Yet, Greenspan added that the Fed's
 neutral stance meant that future moves
 depended on what upcoming economic
 data indicate about the economy and that
 the Fed "did not want to foster the
 impression that it was committed in short
 order to tighten further." In their articles
 on June 23, Wessel highlighted
 Greenspan's wait-and-see comments
 whereas Berry focused on the chairman's
 inflation concerns.
 
 Because the new open door Fed extends to
 Greenspan's efforts to publicly
 communicate policy intentions to the
 capital markets ahead of time, Fed-watcher
 Jones argues that there are simply fewer
 meaningful Fed leaks. And the market
 does seem to be picking up Greenspan's
 signals. Bianco's research shows that the
 fed funds futures contract -- a market that
 most directly reflects traders' bets on
 interest rates -- had just a 50-50 chance of
 correctly predicting an FOMC decision
 during the period from 1988 to 1994. Yet,
 since 1994, the futures have been right
 about 85% of the time. "The market knows
 how to read Greenspan," he asserts.
 "That's why the business of Fed watching
 is in serious decline. "
 
 Even so, G's rap for speaking in riddles if
 not rhyme still puts a premium on the
 listener's experience. "It's like looking at a
 series of paintings and one or two things
 change in each one," explains Wessel,
 sounding like a docent at a Monet exhibit.
 "Your eye is drawn to the things that
 change rather than to all the things that are
 in the background. But if you only looked
 at one painting, you wouldn't know what
 that one thing is. There's quite a bit of that
 in reading Greenspan's speeches."
 fool.com
 
 Next -- He's Berry Good, But...
 
 He's Berry Good,
 But...
 
 by Louis Corrigan
 (TMFSeymor)
 
 Berry earned his Ph.D. in Greenspeak in
 early April 1998, when he cut through the
 G-man's hemming and hawing to a
 gathering of the American Society of
 Newspaper Editors and focused on part of
 the Q&A where Greenspan suggested the
 stock market's ascent seemed justified by
 rising corporate earnings. As columnist
 and money manager James Cramer noted
 in Brill's Content, both Wessel and USA
 Today misinterpreted this frank admission
 of rational exuberance. The latter even
 carried the scare headline: "Greenspan
 leery of sky-high stocks." Only the
 Bloomberg Business Wire and Berry
 captured Greenspan's bullishness.
 
 "I don't think it was as significant as Jim
 Cramer made out," says Wessel in an
 annoyed tone that implicitly acknowledges
 Cramer's long-running feud with Dow
 Jones (NYSE: DJ). "But if I had it to do
 all over again, I probably would have
 referred to the answer he gave because
 people seem acutely interested in
 everything Greenspan says about the stock
 market." Wessel admits that since he was
 watching the speech on TV, "I wasn't
 listening as closely as I should."
 
 Nonetheless, Cramer clearly overstates the
 case when he asserts that "Berry's
 monopoly on interpreting the Fed is
 Microsoft-like." Berry may have a
 proprietary operating system, but it's both
 a little buggy and open to stiff
 competition.
 
 For instance, Berry missed the hike in the
 Fed funds rate in April 1994, the last time
 the FOMC changed rates between regular
 meetings prior to the cut in October 1998.
 And like nearly everyone else, Berry failed
 to predict that October 1998 rate cut.
 
 Also, on September 17, 1998, Berry
 "misinterpreted" something he was told
 following Greenspan's remarks to Congress
 and came out with a story that was just
 wrong: "The next meeting of Fed
 policymakers is scheduled for Sept. 29, but
 Greenspan's comments and those of
 numerous other central bank officials
 suggest that a rate cut at that meeting is
 unlikely." That meeting produced the first
 of the three rate cuts last fall.
 
 What's more surprising is just how badly
 Berry blew the initial call on the most
 quotable nugget in the history of
 Greenspeak. On Thursday, December 5,
 1996, Greenspan asked in his speech to the
 American Enterprise Institute, "How do we
 know when irrational exuberance has
 unduly escalated asset values...?" Like
 other reporters, Berry got an embargoed
 copy of the speech before the event. "I
 read it and thought, 'There's nothing new
 here,'" he confesses. So he didn't even
 bother to write a story for the next day's
 Post!
 
 His editor called at dawn to say the
 Japanese market was tanking. Had Berry
 missed something? Berry contacted Joe
 Coyne, the Fed's chief public information
 officer, who was in the office early,
 preparing to travel with Greenspan by train
 to Philadelphia. Coyne conferred with two
 senior Fed staffers and told Berry he didn't
 think Greenspan's comments were directed
 at the U.S. market. Later that morning,
 Coyne called Berry from the train. As
 Berry explains, "He said he had spoken to
 the chairman and told him what he had told
 me. And the chairman said, 'Call him
 back.'" G had indeed intended to warn the
 market.
 
 Berry describes the incident as "unique," a
 case of Greenspan intervening directly
 only because otherwise the Fed would have
 given him the wrong interpretation. Yet,
 the authoritative tone in Berry's article on
 December 7, 1996, is striking: "However,
 many investors and traders around the
 world misread the signal: Neither
 Greenspan nor other officials are about to
 raise rates." That sounds a lot like his
 article in April 1998 when Berry both
 confirmed and rebutted Wessel's story on a
 change in the FOMC's bias toward
 tightening. And that makes you wonder
 just how often those off-the-record
 conversations occur.
 
 Then again, one could argue that Wessel
 totally scooped Berry on the irrational
 exuberance episode. On November 25,
 1996, Wessel began a piece: "If you were
 Alan Greenspan, wouldn't you be worried
 about the soaring stock market?" While
 Wessel noted that the Fed was then
 avoiding any mention of "stock" and
 "market" in the same sentence, he added
 that "the Fed would welcome less
 exuberance on Wall Street." Greenspan is
 no plagiarist. The chairman had been
 working on the speech for a month. What
 did Wessel say about special envelopes in
 his mail?
 fool.com
 
 Next -- Fed Schmed? Not Really
 
 Fed Schmed? Not
 Really
 
 by Louis Corrigan
 (TMFSeymor)
 
 All the intrigue over leaks owes something
 to the fact that the Fed has a chummy
 relationship with favored reporters. These
 journalists attend Greenspan's annual
 Fourth of July party on the Fed's balcony
 overlooking the mall in Washington, D.C.
 They also trek to Jackson Hole, Wyoming,
 each August for an economic conference
 where Fed officials, corporate executives,
 and reporters pal around on the golf
 course.
 
 James Padinha, an economist who writes a
 daily column for TheStreet.com, has
 spoofed this whole insider's world in a
 piece entitled "Greenspan and Me."
 Padinha conjured up a fantasy day of
 hanging out with G in Jackson Hole,
 chowing down at Billy's Giant
 Hamburgers, renting Showgirls, and
 chilling to the new Hole CD.
 Unfortunately, he didn't tell us whether G
 prefers Versace Courtney or grunge
 Courtney!
 
 While it's safe to say that reporter Andrea
 Mitchell (Greenspan's wife), Berry, and
 even Wessel have heard more of
 Greenspan's sweet nothings than Padinha,
 the increasingly transparent Fed has
 actually increased the value of someone
 like Padinha who excels at analyzing and
 explaining the sheaf of obscure data
 Greenspan reportedly reads while regularly
 soaking in his tub like some modern day
 Marat. William Meehan, chief market
 analyst at Cantor Fitzgerald, admires
 Padinha's wit and the fact that he offers a
 "less biased point of view than you might
 get from many other economists that get
 paid by wire service brokerage houses."
 
 Other pros find that the best source for the
 Fed is, well, the Fed itself. "Go to their
 website," recommends Jeff Applegate,
 chief investment strategist at Lehman
 Brothers. "Read what they're saying, read
 their speeches. I think that's the best source
 rather than reading somebody's take on
 what they're saying."
 
 Fed schmed, others say. Jim Paulsen, chief
 investment strategist for Norwest
 Investment Management, calls the Fed
 "sexy stuff," but he thinks G is more a
 passenger than a driver. "Interest rates are
 being established by the bond market, and
 the Fed just follows, usually with a lag."
 
 Maybe, but the markets still move on Fed
 news so traders are always looking for that
 special edge on G's thinking. Some bond
 traders key off of PIMCO guru Bill Gross
 both because, as Bianco says, "he has the
 power to make some of his forecasts
 self-fulfilling" and because traders think
 Gross has an inside track on Greenspan.
 PIMCO's Hague counters, "I don't think
 that's the case." He says traders like to
 know what PIMCO is doing simply so they
 can "get in front of the order flow,"
 profiting from the impact PIMCO's
 outsized trades have on the market. Still,
 PIMCO was betting correctly on lower
 interest rates throughout 1998, even when
 many bond traders still feared a rate hike.
 
 One surprise is that CNBC has become
 increasingly important in the Fed-watching
 world. First, there was the widely joked
 about "briefcase indicator": If G's briefcase
 bulges on days when the FOMC meets, a
 rate change is in the offing. This indicator
 had a world-beating 16-0 record before
 blowing the no-brainer call that the FOMC
 would stand pat on December 22, 1998.
 On a serious note, CNBC's Ron Insana
 appeared to scoop everybody on the
 surprise October 15, 1998 intermeeting
 rate cut, the one that gave investors the
 courage to pull back from the increasing
 panic and eventually rally stocks to new
 highs.
 
 At midday on October 8, 1998, with the
 Dow down 240 points and investors fearing
 a freefall, Insana reported that former Fed
 governor Lyle Gramley, an advisor to
 Schwab's (NYSE: SCH) Washington
 Research Group, was talking to clients
 about the possibility of a relatively swift
 Fed rate cut via an intermeeting conference
 call. Up to that point, no one had seriously
 floated such an idea, at least not publicly.
 Though few observers think former
 governors such as Gramley have a direct
 line to the Fed's current decision-making,
 Hague and others say recent veterans have
 an edge because they "understand the
 psychology" of the FOMC members.
 
 Apparently so. A week later, the FOMC
 cut rates via a conference call, making
 Gramley's prognostication absolutely right.
 Yet, the market's retest of the September
 1, 1998 lows actually ended with Insana's
 report, which sparked an afternoon
 recovery on October 8 that made up nearly
 all the morning's losses. The Dow
 continued to rally with the fury of Berkeley
 radicals of yesteryear. In less than seven
 weeks, G-force winds had sent the Dow
 soaring 25% to a new high.
 
 As long-term investors, Fools can afford to
 focus on businesses and ignore most of this
 Fed play-by-play analysis. Still, it's easy to
 see why traders like to be wired into G and
 the posse of informed observers he attracts.
 A lot of the market's short-term gyrations
 depend greatly on what Greenspan does
 about interest rates -- or, at least what the
 more widely watched commentators
 surmise he will do.
 fool.com
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