AMERITRADE HLD A (NASDAQ:AMTD) Message Board

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Non-Tech : AMERITRADE HLD A (NASDAQ:AMTD)

AMTD 0.980

-1.0%

Feb 6 9:30 AM EST

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To: William Vu who wrote (200)	2/11/1998 11:23:00 PM
From: Phil Jacobson	Read Replies (1) of 1848

Ameritrade's model is pretty familiar - it's AOL's. They're absolutely correct to get the customer base in place and upgrade the service as they go. Once a consumer starts using a certain internet broker it's not likely they will switch for a long time, if at all. I use DLJ Direct but I own Ameritrade shares because their marketing is exactly what will make them successful in the mass market. I missed the AOL stock bonanza due to a similar mindset to what you're saying and I don't intend to miss this one. There may be problems along the way but building a customer base is paramount to all else at this early stage. Phil

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