Forget Tesla – this $13,000 tiny car is Japan's best-selling EV
TOM CARTER
Updated October 24, 2023 at 1:00 PM
The Sakura is Japan's best-selling EV.SOPA Images/Getty Images
- The 11-foot-long Nissan Sakura is Japan's best-selling electric vehicle, data from Bloomberg shows.
- The $13,000 "kei car" has left rivals such as Tesla in the dust.
- Mini kei trucks are taking off in the US, with some being sold for as little as $5,000.
Tesla may dominate the global EV market — but for drivers in Japan, a $13,000 tiny car is proving a better investment.
Data compiled by Bloomberg shows the Sakura — a $13,000 minicar developed jointly by Nissan and Mitsubishi — is the best-selling electric car in Japan this year, accounting for about half of all EVs sold in the country so far this year. Bloomberg reported that the cost of the vehicle included government subsidies.
The Sakura launched last year and has quickly become a phenomenon in its home country, winning Japan's car of the year in 2022. The 11-foot-long car has a range of 180 kilometers on a single charge and can get up to speeds of 130 kilometers an hour.
The cozy interior of the Nissan Sakura.SOPA Images/Getty Images
With 35,099 vehicles sold this year, the Sakura has far outperformed its rivals — including Tesla. The automaker, owned by Elon Musk, may dominate the EV market in the West, but in Japan, its larger passenger cars lag behind smaller electric vehicles, which are known as "kei cars."
It makes for a more challenging market for Tesla, which slashed prices of its Model 3 and Y electric cars in Japan earlier this year. The Chinese EV giant BYD, backed by Warren Buffett and closing in on Tesla globally, also started selling its cars in Japan in January.
Kei cars are extremely popular in Japan, especially in rural areas with little public transport. Their cousins, kei trucks, have become increasingly in demand in the US in recent years. |
