America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: grogger who wrote (197)	10/1/1996 7:02:00 PM
From: Mark The Trader	of 13594

They were more misleading than the old commercials. Good internet access my ass, like in the past they will only be able to fool people who dont know any better. Remember Rob all this advertising expense will catch up to them , they capitalize advertising costs based on how long they say they keep subscribers (2 years, which I think is bull). So based on todays news if they cant compete , they lose subscribers and even if they keep the # of subscribers at 6 mill the expenses will eat away at earnings within a year big time. One other thing Wall street will not like it if and when AOL drops their rates, lower rates= lower earnings. Mark

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