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Strategies & Market Trends : Guidance II

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From: 2MAR$10/28/2014 6:27:52 PM
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Facebook’s Results in Six Charts

Reuters Another big quarter for Facebook Inc. FB +0.61% is in the books.

The social-networking giant’s quarterly profit nearly doubled from a year earlier, driven once again by strong advertising growth, particularly on mobile devices. Revenue rose 59% to $3.2 billion.

Shares fell slightly in after-hours trading amid lofty analysts’ expectations. Still, the stock is up 60% over the past 12 months, making it one of the top performers in the S&P 500.

As usual, Facebook released a slew of charts and data points illustrating its growth, particularly in the mobile segment. The percentage of advertising dollars that came from mobile devices rose to 66% in the third quarter, up 62% from three months ago and 49% from a year ago.

Here’s a look at Facebook’s daily active users, considered the most valuable because they spend the most time on the social network’s platform and are the most engaged. These users increased to 864 million, from 829 million in the second quarter and 728 million a year ago.


Monthly active users rose to 1.35 billion, up from 1.32 billion in the second quarter and 1.19 billion a year ago.


Mobile continued to see strong growth. Mobile daily active users rose to 703 million, up 39% from a year ago. Facebook’s advertising has benefited from this growth. Mobile-advertising accounted for 66% of advertising revenue in the quarter.


Mobile monthly active users rose to 1.12 million, from 874 million a year ago.


Facebook also disclosed its mobile-only monthly active users– in other words the people who only access Facebook from their mobile devices–rose to 456 million, up 80% from a year ago.


And finally, Facebook’s revenue clocked in at $3.2 billion, up 59% from a year ago. Revenue from advertising gained 64% to $2.96 billion.

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