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Strategies & Market Trends : Joe Copia's daytrades/investments and thoughts

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To: Joe Copia who wrote (20922)12/21/1999 9:57:00 AM
From: DanielleC   of 25711
 
JMAX Direct Announces Investment Opinion


FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Dec. 21, 1999--

JMAX Direct announces Upgraded Investment Opinion on

BeautyMerchant.com

JMAX Direct has placed a STRONG BUY RATING on BeautyMerchant.com (OTCBB: BUTY), with a 3 month target of $5 per share.

BeautyMerchant.com announced yesterday that the company has entered into an advertising agreement with EarthLink (NASD:ELNK), in its newly designed EarthLink Mall.

BeautyMerchant.com also announced that the Grand Opening of their new e-commerce website is scheduled for Today December 21, 1999. Featured brands include REVLON and ALMAY from Revlon, Inc (NYSE: REV), COVERGIRL and OIL OF OLAY from Proctor & Gamble (NYSE: PG), Loreal from L'Oreal (OTC: LORYL), just to name a few. The company expects to retail up to 100,000 products in the next 24 months.

You may view the new e-commerce website at beautymerchant.com

You may view a recent review of BeautyMerchant.com (OTCBB: BUTY) at the JMAX Direct Website.

JMAX Direct also maintains investment profiles on the following companies:

HollywoodGoldCasino.com (OTCBB: WNCR) LearnersWorld.com (OTCBB: LWRD) Global Media Corp (NASDAQ: GLMC) Premier Enterprises (OTCBB: PRMR) AlphaTrade.com (OTCBB: EBNK) Kismet Energy (OTCBB: KISS)

JMAX Direct has been compensated for the publication of this information. To view our full disclosure statement, please visit the BeautyMerchant.com profile at JMAX Direct. This press release contains forward-looking statements made pursuant to the "safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including limited product demand, competition, and other risks and uncertainties detailed from time to time in company's reports. The possible impact of competitive -business and pricing uncertainties include, but are not limited to general uncertainties in the marketplace.

CONTACT:

BEAUTYMERCHANT.COM, Fort Lauderdale

Edward A. Roth,

954/572-8348

or

The Equitable Group, Inc.

561/995-1482
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