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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 226.99-1.1%Dec 8 3:59 PM EST
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To: JimNewby who wrote (20804)10/9/1998 11:31:00 AM
From: Glenn D. Rudolph  Read Replies (1) of 164684
 
I am sure this is already here but an excerpt from Robertson Stepheson Keith Banjamine that is comical at best:

Bertlesmann and Barnes & Noble establish Joint Venture: Barnes & Noble
announced it would postpone its IPO plans for its online book retailing
site and allow German publishing giant Bertelsmann to take a 50% stake
in it instead. Bertelsmann will pay $200 million for half of the
barnesandnoble.com joint venture and will gain an outlet for selling
books in the United States. Bertelsmann still plans to launch its
BooksOnline service in Europe next month. As Bertelsmann's competitive
position appears stronger in Europe, this two-branded approach seems
less attractive for barnesandnoble.com. Why not have one company and
push one international brand? It seems like another strategy destined
for competitive failure, in our view. At least the market size and
margins should allow more room for a second place player. The site has
had more than 700,000 customers and generated $22 million in revenues
for the six-month period ending August 1. The deal values
Barnesandnoble.com at $400 million, or about 9x current revenue run
rate. Amazon, in contrast, is about 4 -1/2 times bigger ($400 million
run rate based on last 6 months) and even in this depressed market
trades at 11.6x revenue.

I wonder if he knows that not all the people in the world speak the same language and that a brand with which they are famiiar, makes a lot of sense.

Glenn
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