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Technology Stocks : Compaq
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To: rudedog who wrote (22157)3/17/1998 3:34:00 AM
From: Mike Gordon   of 97611
 
<and white box service is by most measures a lot more expensive to provide>

Another point that I didn't think of. Most buyers, both experienced and first time, will need to feel comfortable with overall performance and after sale service. Will off brands provide the 'warm fuzzy feeling' required to seriously erode a known competitors reputation?
Thanks for the response.

Mike Gordon
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