BEIJING OLYMPICS 2008... or the dawn of the Transpacific Era.
JULY 9, 2001
SPORTS BUSINESS
Guess Who Wants Beijing to Get the Games
For Corporate America, the choice is a no-brainer
On July 13 in Moscow, the International Olympic Committee will make one of the most momentous decisions in its 107-year history: It will decide whether to award the 2008 Summer Games to Beijing. China has mounted such an intense drive to be host city that the other principal contenders--Paris and Toronto--often get scant attention. Now Corporate America, Washington, even some human-rights activists seem to be signaling that Beijing should be allowed the defining moment it has long sought.
For Big Business, "it's a no-brainer: China is a much bigger, faster-growing market than France or Canada," says an executive at one major sponsor. Top sponsor Coca-Cola Co. (KO ), for example, has made a major investment in China that could get a boost from the Games. "Sponsors would definitely benefit by having the Olympics in China," says Lisa Delpy-Neirotti, professor of sports management at George Washington University in Washington. "In Japan, Fuji really had a lock on the film category, but because Kodak was an Olympic sponsor [at Nagano], they were able to get into the Japanese market."
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businessweek.com
Hey BILDERBERG!! Where are you when Paris and Toronto need you??? LOL! |
