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Politics : Politics for Pros- moderated

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To: Brumar89 who wrote (226318)11/7/2007 5:53:17 PM
From: Brumar89  Read Replies (1) of 793867
 
A Matter of Honor: TNR Advertisers Respond

At least two of the leading advertisers for The New Republic are reconsidering their advertising relationships with the magazine in the wake of the magazines handling of the Scott Beauchamp "Shock Troop" scandal.

Kathy Leech, Director of Brand Communications for BP, stated via email that "We are very aware of the allegations against the New Republic and are reviewing the situation prior to making a decision about our advertising."

In a follow-up email, Leech stated that BP did not "need any further information."

When asked on when they might make a decision, she stated, "We are reviewing the situation as we speak, so we're likely to make a decision shortly."

BP's decision will be an internal decision, and will not be made public. The only way the results of the decision will be known is by whether or not BP is still advertising in The New Republic in the months ahead.

According to reliable sources, at least one other key TNR advertiser is re-evaluating their relationship with The New Republic in the wake of the magazine's handing of the Scott Beauchamp "Shock Troops" scandal. The scandal developed when the author, an Army private in Iraq, made allegations of brutality against his fellow soldiers that were found to be false in a formal U.S. Army investigation.

Though apparently unable to produce any evidence to support the claims for almost four months, The New Republic continues to stand by the story.

Posted by Confederate Yankee
confederateyankee.mu.nu
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