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Non-Tech : USAB - USABancShares.com
USAB 75.000.0%Dec 29 4:00 PM EST

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To: Tom Borst who wrote (2272)11/19/1999 8:53:00 PM
From: dharampal luthra  Read Replies (1) of 2419
 
Dear Tom,
I am generally wary of reading every SEC document but this time I made an exception, and decided to read it myself. Not only I found that you were right on, I was impressed with the whole document. I am impressed by the reference to travel and entertainment expenses to attract new accounts. This is akin to creating ambassadors for getting new accounts and not just relying on the internet.
I have mentioned the bank very casually to the ethnic communities where I am working these days. Across the board, there is a very quick reaction to the 5% interest rate. These people then go out for lunch or something and their friends stop by, introduce themselves and have some questions about the bank.
This is as plain true as I can state it. Only one person said that the rate may be a temporary promotion. I agreed that it could be but pointed out the facts about lower cost structure. One other person said the credit union was good enough for them but they may change their mind. Overall a very good response.
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