Well, if nothing else, there is certainly a fair amount of free press coverage prior to the Super Bowl about being an sponsor.
dailynews.yahoo.com
Thursday January 28 2:28 AM ET
1999 Super Bowl Sponsors
By The Associated Press
Some of the advertisers slated to appear in Sunday's Super Bowl telecast on the Fox television network:
American Express Co. (NYSE:AXP - news), American Honda Motor Co., Anheuser-Busch Inc., Apple Computer Inc. (Nasdaq:AAPL - news), AT&T Corp. (NYSE:T - news), Federal Express Co., First Union Corp. (NYSE:FTU - news), Frito-Lay Inc., General Motors Corp. (NYSE:GM - news)'s Oldsmobile and Cadillac divisions, HotJobs.com. Ltd. and Land Rover North America.
Also, M&Ms/Mars, Mail Boxes Etc., MasterCard International, Monster.com., Pepsi-Cola Co., Philips Electronics North America, Seven Up, Victoria's Secret, Visa USA, Volvo Trucks North America and World Wrestling Federation.
There will also be at least four movies advertised during the game.
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