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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 243.42

+1.7%

2:53 PM EST

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To: Bill Harmond who wrote (22935)	10/25/1998 11:29:00 PM
From: e. boolean	Read Replies (1) of 164685

Since you chose your supermarket on the basis of the criteria of quality, selection, and service, etc., would you switch to a new nearby store if it was even better on those criteria? Or are you so "grooved in" to this particular store that you would/could not switch? The issue is the extent to which a consumer will stick with their early choice despite the fact that another option turns up that is superior for their particular criteria because they are "wedded" to their earlier choice. e.b. Hmmm, looking at the criteria for booksellers online: for price it's Shopping.com or Wal-Mart or your local shopbot; for selection it's barnesandnoble.com or books.com; for service it's barnesandnoble.com (according to esmarts.com -- and Amazon excels at what?

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