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Technology Stocks : Google - Moderated - Information and discussion Thread

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Feb 6 9:30 AM EST

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To: Lizzie Tudor who wrote (19)	8/17/2006 1:27:07 PM
From: milan0	of 348

Reuters China.com says to tie up with Google Thursday August 17, 7:54 am ET NEW YORK (Reuters) - Online game and Internet service provider China.com Inc (HKSE:8006.HK - News) said on Thursday it would form a strategic partnership with Google Inc. (NASDAQ:GOOG - News) on search engine technology, branding and advertising. China.com, a 77 percent-owned subsidiary of CDC Corp. (NASDAQ:CHINA - News), said Google will provide it with search engine technology and that the two companies would cooperate in branding, content and advertising operations. biz.yahoo.com Now, an article that I learned a lot from: Waging War Against Click Fraud a snip: Internet companies are good on defense—but need to bolster their click fraud offense. To do that, companies will need to change the so-called pay-per-click business model, whereby ad rates are determined by the number of times an ad is clicked on. That was the message from a host of Web startups, advertisers, and Internet service providers that gathered for a conference on click fraud in New York on Aug. 16. yahoo.businessweek.com

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