On 12-31 2007 I began a series of posts which introduces my commitment to the discussion of the distinguishing characteristics which exist between self interest and enlightened self interest.
This is a huge topic for the market. let's illustrate it this way, General Electric is a conglamoration of business', it controls media and builds everything from wind turbines to jet engines to washer dryers and light bulbs.
It can be properly stated that GE' has a wide range of interests and that because of its pervasiveness, it should / must be characterized, to be understood.
Lets start with an example from its broadcast segment.
NFL football is a brand owned by the NFL and its teams owners, these owners, broadcast their brand across networks whose business is sometimes in conflict with the NFL's goals, for its brand.
Because Networks also produce content in other departments, the ethical challenge to the brand content of their contractors brands & the conflicts of internal departments overlapping the brand content becomes problematic.
This past season, NBC began broadcasting NFL games, and we saw for the first time how the creep from one department within the GE news was allowed to interject itself into NFL's content in the form of Kieth Olberman a broadcaster with a long and storied reputation as a political pundit.
As a NFL content fan, I watch all the networks as much as i can, and i began to notice that NBC's presentation of the NFL brand, became tainted with political output, supplied as pundentry of purpose.
Compared to the other NFL broadcast networks, who have filled their commitments to the NFL by supplying NFL related expertise, by not allowing the creep from their political pools content to interfere with the NFL brand.
In this example NBC a GE subsidiary is sneaking output into a viewer base, that does not want it. Folks inclined to pro football, set aside politics for games. Networks who appoint or allow news from pundits outside the subject of the broadcasts are co opting unto themselves a privilege, which does not exist.
GE is in error for allowing its news division to creep into NFL brand. RO/RS=CF
A company is defined by its customers.
GE in particular has a problem, in that its self interest has not risen to an enlightened state. GE's media divisions are becoming detrimental to GE's company performance by allowing its productions to become sources of propaganda which is not welcome by the end product customer. What is the goal?
Why does NBC media purposefully output information which might be inimical to end consumer interests? Is it because GE has not supervised its media divisions properly? Or, have the media divisions been co opted to purpose outcomes that GE is aligned to with others? These are big Systemic questions that will enter the minds of customers everywhere as the awakening proceeds. Need we remind GE, that the end customer has a vote and views targeting outcomes, on behalf of vested interests, is unbecoming, to GE's own enlightenment.
The NFL is a private brand of exclusive content watched by interested parties, with no interest in or respect for, other GE motivations.
The bigger problem though for GE's media division, is its ownership of MSNBC the network outputs market information about public companies to an audience of viewers, whose self interests, are daily affected by the routines of the broadcast. the dilemma proceeds from here.
A Company is defined by its customers.
In the coming year, we might properly show how the principle RO/RS=CF is the single most important arbiter standing between enlightenment, or not. |
