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Politics : Politics for Pros- moderated
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To: LindyBill who wrote (231328)12/12/2007 9:10:21 AM
From: DMaA   of 793883
 
Yesterday, MSNBC, which made a corporate decision to go in the tank for the Democrats

In the tank is right:

http://real-us.news.yahoo.com/s/nm/20071211/tv_nm/nbc_dc

NEW YORK (Media Week) - Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, the first time a network has taken such a step in years, media buyers said.

Networks usually offer make-goods -- free advertising slots -- in the event of such shortfalls. But NBC has none to give. In fact, no broadcast network has much ad inventory left between now and year's end -- except for, perhaps, a handful of units the week between Christmas and New Year's, and that doesn't do much for advertisers
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