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Politics : Formerly About Advanced Micro Devices
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To: steve harris who wrote (231343)5/5/2005 8:59:45 AM
From: Peter Dierks   of 1574851
 
For the six months ended March 31, 2005, the Los Angeles Times reported Monday-Saturday average daily circulation of 907,997, a decline of 6.5 percent compared with the prior year, and Sunday circulation of 1,253,849, a decline of 7.9 percent from the prior year, according to figures filed with the Audit Bureau of Circulations, subject to audit.

...

The Times has taken the following actions:

* Launched a comprehensive $10 million consumer marketing campaign,
including brand advertising and direct marketing efforts.
* Appointed a veteran newspaper circulation executive to a newly created
position of senior vice president, circulation to focus entirely on
circulation sales and distribution.
* Began executing new circulation programs to grow late-week circulation
and Sunday readership.

Notice that the action they did not take was to inject balance into their reporting. They did not fire their editor or hire credible reporters.
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