Re: evangelicals are estimated to be 35 million people in this country. For 13% of the population, they are being given too much consideration IMO.
Earthly Empires
How evangelical churches are borrowing from the business playbook
There's no shortage of churches in Houston, deep in the heart of the Bible Belt. So it's surprising that the largest one in the city -- and in the entire country -- is tucked away in a depressed corner most Houstonians would never dream of visiting. Yet 30,000 people endure punishing traffic on the narrow roads leading to Lakewood Church every weekend to hear Pastor Joel Osteen deliver upbeat messages of hope. A youthful-looking 42-year-old with a ready smile, he reassures the thousands who show up at each of his five weekend services that "God has a great future in store for you." His services are rousing affairs that often include his wife, Victoria, leading prayers and his mother, Dodie, discussing passages from the Bible.
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Similarly, the so-called mainline Protestants who dominated 20th century America have become the religious equivalent of General Motors Corp. (GM ) The large denominations -- including the United Methodist Church and the Episcopal Church -- have been shrinking for decades and have lost more than 1 million members in the past 10 years alone. Today, mainline Protestants account for just 16% of the U.S. population, says University of Akron political scientist John C. Green.
In contrast, evangelicalism's theological flexibility gives it the freedom to adapt to contemporary culture. With no overarching authority like the Vatican, leaders don't need to wrestle with a bureaucratic hierarchy that dictates acceptable behavior. "If you have a vision for ministry, you just do it, which makes it far easier to respond to market demand," says University of North Carolina at Chapel Hill sociology professor Christian Smith.
With such low barriers to entry, the number of evangelical megachurches -- defined as those that attract at least 2,000 weekly worshippers -- has shot up to 880 from 50 in 1980, figures John N. Vaughan, founder of research outfit Church Growth Today in Bolivar, Mo. He calculates that a new megachurch emerges in the U.S. an average of every two days. Overall, white evangelicals make up more than a quarter of Americans today, experts estimate. The figures are fuzzy because there's no common definition of evangelical, which typically refers to Christians who believe the Bible is the literal work of God. They may include many Southern Baptists, nondenominational churches, and some Lutherans and Methodists. There are also nearly 25 million black Protestants who consider themselves evangelicals but largely don't share the conservative politics of most white ones. Says pollster George Gallup, who has studied religious trends for decades: "The evangelicals are the most vibrant branch of Christianity."
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