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Technology Stocks : Apple Tankwatch

AAPL 271.01

-0.3%

Jan 2 9:30 AM EST

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To: zax who wrote (23283)	11/2/2012 3:41:28 PM
From: sylvester80	of 32692

Oprah Declares The Microsoft Surface One Of Her Favorite Things MATT BURNS posted 4 hours ago techcrunch.com Whelp, there you go. The MS Surface is one of Oprah’s favorite things, thus winning the oh-so-important housewives demographic. But no iPad mini. She said “The Surface, Microsoft’s first tablet, feels like a Mercedes-Benz to me, people!” The Surface RT is just one of 48 of Oprah’s fav things including Beats by Dre Powerbeats and Josh Groban’s Noel CD. It’s unclear how much Microsoft paid for this ringing endorsement, but it probably accounts for a good chunk of the $1.5 billion Microsoft reportedly allotted for Windows 8 marketing. I kid. We all know the broad strokes: The Surface is Microsoft’s first PC. The hardware is fantastic. But the Surface, or rather Surface RT, runs a limited version of Windows 8 called Windows RT. It looks like Windows 8, smells like Windows 8, but doesn’t taste like Windows 8. That could be a problem for a lot of buyers unaware of the limitations. Microsoft needs to pull out all the stops. Some people love the Surface. Others love the idea of the Surface. But the Surface RT and Pro need to succeed and there isn’t better spokesperson for the normal people than Oprah — besides Jeremy Clarkson, of course.

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