Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

0.0%

Nov 6 4:00 PM EST

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To: Bill Wexler who wrote (2368)	11/4/1997 12:19:00 PM
From: Dylan	of 27307

<<I think a very meaningful metric would be ad clicks. note how those are never mentioned in the same breath as the page views number.>> E*Trade (EGRP) actually mentions number of active accounts (with money in them is probably the definition of active) rather than number of hits and also says that they have opened many news accounts through their Yahoo advertising and consider that deal to be a major success. I think this info was in tehir latest earnings report. I wonder how Beatrice feels about her advertising on Yahoo. I think the real question that needs to be asked is how well the companies that are advertising on Yahoo are doing. -Dylan

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