DownSouth,
I'm not supposed to do this, because it's a site that needs a subscription price ($10/month), but here it is anyways. You can get a free 30-day trial to the site if you're interested. It's at: thestreet.com
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Top Stories: 3Com Pushing into Storage-Area Networking
By Kevin Petrie Staff Reporter 11/2/98 7:51 AM ET
3Com (COMS:Nasdaq) is expected to announce today an ambitious thrust into a new segment of the computer-networking business.
The company is slated to unveil plans for a storage-area networking division. Storage-area networking allows corporations to store digital data while freeing up bandwidth on their networks and minimizing the damage of potential computer failures. The Santa Clara, Calif.-based company primarily makes modems and small network PC cards for consumers, as well as higher-end products for corporations. 3Com is developing this new higher-end technology with partners including Clariion, a unit of Data General (DGN:NYSE).
3Com estimates the storage-area networking market will grow from roughly $250 million today to $1.5 billion by 2002. 3Com ordinarily competes with mighty Cisco (CSCO:Nasdaq) and other builders of network transport devices. In this new storage field, 3Com likely will compete with Network Appliance (NTAP:Nasdaq) and Sun Microsystems (SUNW:Nasdaq), among others.
"We've been looking at this for almost a year and a half now," said Joe Ammirato, marketing director for 3Com's storage-area networking division. Ammirato said 3Com is responding to demand from corporate customers, especially financial houses, for a safe and efficient way to back up data archives. 3Com intends to start shipping commercial units by early 1999.
3Com declined to state what resources or manpower it is investing in the storage-area networking division, or to project how much revenue it might generate. But the new venture signals a renewed intent to win higher-margin business from corporations. 3Com draws much of its revenue from the consumer-oriented business of modems and PC cards. Price competition nibbled its overall gross profit margins to 45% in the August quarter from 48% a year earlier. Sales in that quarter ticked up modestly to $1.4 billion from the prior period, but still were lower than $1.6 billion a year earlier.
The storage-area networking announcement comes as 3Com is starting to gain steam. It has wrestled inventories under control at its U.S. Robotics division, which it acquired in June 1997. And the new standard for 56-kilobit modems has helped galvanized sales as well.
3Com's stock has climbed more than 30% since Oct. 8 in a rally that has lifted a number of the networking stocks, including market leader Cisco. 3Com ended Friday at 36 1/16, up 1 3/4 on heavy volume. The stock, at its highest levels since last March, trades at 75 times trailing earnings. Cisco has bounced from 43 7/8 on Oct. 7 to 63 on Friday. |