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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting

QCOM 180.21

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3:59 PM EST

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To: Steve168 who wrote (24001)	6/21/2002 2:00:20 AM
From: waitwatchwander	of 197112

Japan's new kind of phone sex redherring.com Tokyo-based 104.com offers novel personal information management services. By Niall McKay June 20, 2002 Many women in Japan reach for their cell phones rather than their diaphragms when they're getting hot and heavy. They push a button to reveal an animation of a Koala bear climbing a tree. If the bear climbs up the tree, the woman's temperature is rising and she may be ovulating. If the bear climbs down the tree, conception is unlikely. Japanese women are using the system to plan pregnancy. The application is one of several personal information management services offered by the Tokyo-based mobile application service provider 104.com. Another, used for tracking weight gain or loss, displays a pig. Each morning thousands of Japanese women record their body temperature and enter it into software that, after a month or so of use, can calculate a woman's average temperature and determine if she is ovulating. Though 104.com will not say how many woman use its service, it claims to have the largest ovulation database in the world. The company provides mobile content services for the cell phone providers NTT DoCoMo, KDDI, and J-Phone in Japan. "We're not interested in providing data services in other markets," says Arjen van Blokland, 104.com's vice president of international business development. The underlying technology will not penetrate other regions unless cellular providers abroad buy the software. Then couples in the United States and Europe could enjoy foreplay with Koala bears and cell phones, too.

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