"Gateway 2000, Apple users would rather fight than switch" reported by
Computerworld magazine:
Familiarity may breed contempt, but for some PC users,
familiarity breeds loyalty, according to a new study. Gateway
2000 and Apple Computer have the most loyal customers,
according to a study conducted by International Data Corp.
and A.C. Nielsen Corp. The report found that 51.1% of
Gateway 2000 computer owners who plan to buy another
computer would purchase it from the North Sioux City, S.D.,
computer maker again. Apple, in Cupertino, Calif., came in
second in the survey, with 47.6% of owners saying they would
purchase another Macintosh. The survey, called "The
Homescan Tracker: 1997 PC Brand Loyalty and Purchase
Intentions in U.S. Households," found that 11 million
households will purchase home PCs this year and that 43% of
those haven't decided which brand to buy. According to the
study, the typical household planning to buy a PC is a married
couple between the ages of 30 and 49 with a median income
between $40,000 and $45,000.
The most satisfied
Rank Company Would buy again
1 Gateway 2000, Inc. 51.1%
2 Apple Computer, Inc. 47.6%
3 Dell Computer Corp. 33.9%
4 IBM 33.4%
5 Compaq Computer Corp. 30.9%
6 Hewlett-Packard Co. 30.8%
7 Acer Computer Int. Ltd.30.7%
8 Packard Bell 25.6% |
