Stk2Watch picks BMKS - just got this in my e-mail:
Stk2Watch - members.aol.com
Stk2Watch - Febuary 01 - 03, 2000
Watch < BMKS > !!!
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Picked at: $ 0.40
Short Term Target: $ 1.25
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Mailstart's WebBox to Benefit From Significant Change in Strategy
AtGoToWorld.com, Dramatic Increase in Banner Ads Expected !!
LAWRENCEVILLE, Ga., Feb. 1 /PRNewswire/ -- Brandmakers (OTC Bulletin
Board: BMKS) continues to ride the rising tide of strategic alliances
which leverage the company's MailStart (www.mailstart.com) division
services. GoToWorld.com has made a change in strategy, which will
dramatically increase the usage of MailStart's WebBox service.
"Now, all visitors to GoToWorld.com will be able to take advantage of
all
the services MailStart's WebBox service has to offer," said Ian S.
Simpson, CEO and co-founder of LanguageForce, Inc., parent company of
GoToWorld.com. "Our partnership with Brandmakers continues our strategy
of
offering valuable free services to our users in addition to our Get Paid
to Surf, Chat and Shop programs."
"We want WebBox to be the market defining online information management
service," says Geoff Williams, CEO of Brandmakers. "We are delighted
that
GoToWorld sees the value in our service, and are confident that
increasing
numbers of GoToWorld.com users will take advantage of the email,
bookmark,
contact management and file storage capacity WebBox offers. An expanding
user base is the most tangible way we have of building our brand
identity
and enhancing shareholder value. GoToWorld is an exciting partner for us
in this pursuit."
WebBox has been a component of GoToWorld since July 1999, but the
decision
to integrate it into every account means a dramatic increase in usage.
Currently, WebBox signs up 800 new users daily. Since its launch in
September 1999, approximately 121,000 users have signed up for a WebBox.
The expectation is that the new strategy at GoToWorld will result in 1.6
million new users obtaining a WebBox by March 2000. This represents the
likelihood that the total number of banner ads will increase tenfold
during this period, from the current 3 million to an estimated 38
million
banners.
"We've looked carefully at the trends in banner advertising," says
Managing Director Christopher Duxler, "and we see that studies are
showing
banner ads to be as effective as television at building brand awareness.
We also look to the recent Arthur Anderson Consulting statistics, which
indicate that 25 per cent of the respondents to their survey were driven
to purchase goods online by banner ads, making banners the clear leader
in
advertising that drives e-commerce. As advertisers sharpen their
marketing skills these ads are beginning to become a more mature and
effective promotional environment."
This enhanced relationship with GoToWorld.com comes at a time when
MailStart is well positioned to take advantage of it. "We continue to
add
resources to our system," says MailStart's Managing Director Richard
Sutherland, "and as we add network resources and add a large data
warehouse we will be able to keep pace with the dramatic increase in our
user base that we expect."
Brandmakers is a diversified Georgia corporation consisting of four
divisions with a focus on games and vending, Internet development,
wireless communications, and New Media.
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