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To: Peter V who wrote (24410)10/26/1997 10:30:00 AM
From: John Rieman   of 50808
 
China's first DVD player. They claim to have an order of 100,000 units, priced at $361........................................

chinadaily.net

Jiankui completes first home-made DVD player

CHINA'S first DVD (Digital Video Disc) player made its debut last Friday in Beijing.

Jiankui Group Corp Zhenjiang, Jiangsu Province, which first developed the new generation of high-definition and hi-fi electronic products in China, successfully displayed the outstanding functions of the DVD in the Great Hall of the People.

"The excellent video and theatre-quality audio of the DVD player show that China's national industry has reached a world-class level in the high-tech field," Jiankui said in a statement.

The DVD player is a new type of high-tech digital laser production which adopts the most advanced MPEG II encoding and decoding and Dolby AC-3 encoding technology.

The DVD player supports PAL/NTSC, all types of picture size (16:9, 4:3), PCTV and HDTV and can select the multiple angles to play the disc.

The MPEG II standards enable the a DVD to store as much as 17G of information and can play up to nine hours, said Wang Zhimin, chief engineer of Jiankui.

Wang said the Jiankui DVD will be on the market in November and will cost 3,000 yuan ($361.40). It now has two types and three models.

"We hope to reach an industrial production next year with an initial production of 300,000 sets," Wang said.

The company announced during the news briefing that it has received an order for the exportation of 100,000 sets to be completed in the first half of next year.

Although technically advanced, the DVD player faces serious challenges in the Chinese market, said an industry insider. He reasoned that the VCD (Video Compact Disc) players are very popular in China and the high price of DVDs, about 200 yuan ($24.1) apiece, will make most Chinese consumers hesitant to buy the DVD players.

The State Planning Commission authorized Jiankui to develop the DVD players in 1995.

Jiankui is a major electronic audio enterprise in China.
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Date: 10/15/97
Author: Wei Ke
Copyrightc by China Daily
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