Samsung: Grit and Determination
Connect the dots ...
· Number 2 in semiconductors but week in logic, gunning for number 1
· Number 3 in handsets, could soon be number 2, wants to be number 1
· Paying out more IP than it would like to US companies like Qualcomm and TI
From Samsung IR on their website:
Q1. CHIP DEVELOPMENT (20 April, 2004)
A1. The Company plans to strategically develop and utilize its own telecommunication chips depending on the market situation.
· The Company has developed a CDMA chip and begun to use it in products.
It will continue to develop and utilize its own chip in an effort to enhance its competitive edge.
· The Company has been developing the GSM chip and formed strategic partnerships with chipset vendors.
"From now on, the semiconductor market will grow in an IT environment centered on mobile (cellular phone) technology in a more diverse direction, without distinction between memory or non-memory semiconductors. ... For this, Samsung will concentrate its investment in the system LSI that is in the non-memory area and produce at least four of the world's top products." - Samsung President Hwang Chang-gyu -
... and people fret about fabless Nokia having the audacity to design its own CDNA and UMTS WCDMA chipsets. <g>
>> Samsung Addresses the Dynamic IT Era with Total Semiconductor Solutions
Seoul, Korea
September 20, 2004
Samsung Electronics Co., Ltd., the leader in advanced semiconductor technology, today announced its new technology achievements and overall business strategy at a press conference held at the Shilla Hotel in Seoul, Korea.
The new technology announcements demonstrate Samsung's potential and capability to support high performance environments. Furthermore, based on Samsung's experience in the semiconductor memory market the company approaches strategic markets in system LSI to provide the mobile and digital consumer arena with total semiconductor solutions.
President of the Semiconductor business, Dr. Chang Gyu Hwang restated that, "Mobile and digital consumer applications are the new driving forces of the IT era. Through synergies created between the memory and system LSI divisions, Samsung will support the new trends with total semiconductor solutions."
Dr. Hwang shared views on the future IT era and pivotal technology trend in a keynote address at ISSCC annual conference in 2001, emphasizing the change in market momentum from PC to mobile and digital consumer applications and proposing a more dynamic growth trend in technology: a double density growth in every 12 months.
Samsung's technology achievements, announced today, reinforce the company's total solution strategy:
-- Finest geometry 60 nanometer (nm) 8gigabit (Gb) NAND flash memory
-- Highest density 2Gb DDR2 SDRAM
-- Fastest speed 667MHz mobile CPU core
The company adds new technology concepts such as MCP, SiP and fusion memory, merging individual features into a single package or silicon, to its well positioned memory products and stresses the importance of leveraging strategic businesses -- CMOS image sensors, optical player SOCs, smart card ICs and mobile application processors--in the system LSI division to further diversify and differentiate Samsung's competitive market position today. <<
About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit www.samsung.com.
>> Samsung Introduces 667MHz Mobile CPU for 3G Mobile Handheld Devices
PhysOrg
September 20, 2004
physorg.com
Samsung Electronics Co., Ltd., the leader in advanced semiconductor technology, today announced mobile CPU with speeds of 667MHz. This mobile CPU is expected to enable diverse multimedia content in 3G mobile handheld devices such as smart phones and PDAs.
By introducing a structured custom design methodology at the integrated circuit design and evaluation process levels, Samsung was able to increase the speed of its mobile CPU. To further support seamless real time video images and high-density multimedia services, the mobile CPU carries up to 64Kilo Bytes of cache memory.
The new technology includes all the computing characteristics of current mobile CPUs with an embedded vector floating point co-processor enabling simultaneously computing of irregular decimal points along with fixed numbers. Design engineers implementing this technology will see enhanced graphics, 3D gaming and digital audio features.
Key Technology Features:
· Core: ARM1020E
· Core Clock: 667MHz @ 1.35V
· No. of Pipelines: 6
· Structured custom methodology
· Low power: 0.8 mW/MHz <<
- Eric - |
