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Strategies & Market Trends : Brand Name Values and Turnarounds
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To: Paul Senior who wrote (24)8/8/1998 11:22:00 PM
From: Investor2   of 82
 
You brought up Kellogg. That is another one of my long term holdings. However, unlike CL and MCD, which were overvalued based on historical dividend yield and P/E (we discussed CL and MCD earlier this week), K is definitely at the low of its historic valuation range.

I rate Kellogg a definite value play at the current price.

Best wishes,

I2
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