Mediaplex and Freestyle Interactive Partnerto Provide Real-Time Advertising on Rich-Media Platform
February 2, 2000 04:47 AM
SAN FRANCISCO--(BUSINESS WIRE)--Feb. 2, 2000--
Technology Collaboration Designed to Deliver Greater Online Interaction and Higher Click-Throughs
Mediaplex, Inc. MPLX , a leading advertising technology company, and Freestyle Interactive, a leading online advertising and digital content developer, today announced a partnership to co-market their online advertising technologies to provide clients with rich-media messaging customized to reflect both viewer profile and internal business data in real time.
The collaboration leverages Mediaplex's pioneering MOJO(TM) (mobile Java objects) ad-serving technology to coordinate front-end viewer data with back-end business data, such as inventory, pricing and customer information, and intelligently serve the most relevant content to Freestyle's Java-based rich-media platform. The result is more dynamic advertising that carries messaging finely targeted to both the online viewer and an advertiser's business in real time.
Karim Sanjabi, Freestyle's CEO and co-founder, said "We're very impressed with Mediaplex's ad-serving capabilities and are looking forward to creating groundbreaking work through this partnership. By integrating our rich-media technology with MOJO's intelligent ad-serving and data technology, we push online advertising to the next level of delivery. The storyboarding and dynamic data features of MOJO leverage our ability to produce highly interactive and much more effective advertising."
"Freestyle's banner technology is ideally compatible with our MOJO ad-serving system," said Ashu Goel, Vice President of Strategic Planning at Mediaplex. "It allows for extremely lightweight files that are still equipped with the latest rich-media features, such as mouse-tracking interaction, games and 3D rendering. Together, we can provide clients with online advertising that delivers outstanding design, cutting-edge functionality and up-to-the-minute accuracy. By creating rich-media ads with the most appropriate messaging at any point in time, this partnership will increase both brand awareness and click-through rate to help deliver a higher return on investment for every online dollar our mutual clients spend."
About Mediaplex
Mediaplex, Inc. MPLX (www.mediaplex.com) is a leading advertising technology company. The Company's proprietary MOJO (mobile Java objects) technology is the only platform to deliver real-time messaging based on true integration between an advertiser's internal business data, such as inventory, pricing and customer information, and that advertiser's online marketing initiatives.
In addition, Mediaplex provides comprehensive online campaign services. Mediaplex's MOJO technology customers include leading companies L'Oreal, Mattel Interactive, Deutsch Bank, and OfficeMax, as well as leading advertising agencies Young & Rubicam, McCann-Erickson/A&L, Publicis & Hal Riney, Tonic 360 and Winkler Advertising on behalf of their clients such as Sun Microsystems and Sprint PCS. Mediaplex is headquartered in San Francisco, with offices in New York, the Silicon Valley, and Hamburg, Germany. Mediaplex can be contacted at 877/402-PLEX.
About Freestyle Interactive
Freestyle Interactive (www.freestyleinteractive.com) creates best-of-breed online advertising and entertainment. Freestyle's focus on rich-media content has raised the industry bar for quality, interactivity and successful campaign results. The Company's offerings include technology, design and strategy for a wide range of clients across various devices and platforms.
Freestyle clients include Sony Online Entertainment, Intel, Adauction.com, More.com, Epinions.com, Electronic Arts, Sun Microsystems and Viacom. Freestyle is headquartered in San Francisco. For more information, contact Michael Erikson at 415/778-0763 or mike@freestyleinteractive.com.
CONTACT: Mediaplex, Inc. Gretchen Jones, 415/808-1984 gjones@mediaplex.com or Freestyle Interactive Michael Erikson, 415/778-0763 mike@freestyleinteractive.com
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