Spiegel Brands Chooses Omniture's Integrated Platform to Optimize Search Marketing, Merchandising Promotions and Behavioral Targeting
biz.yahoo.com
Monday April 30, 8:00 am ET
Leading Retailer Selects Omniture to Serve a Unique and Differentiated Customer Experience to Each Visitor
OREM, UT--(MARKET WIRE)--Apr 30, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Spiegel Brands Inc., a leading retailer in women's apparel and home décor, has selected Omniture's integrated online business optimization platform to automate their search marketing strategy, ensure the most relevant offers and content is served to each visitor on their Web site, and optimize the performance of online marketing campaigns and product promotions.
"Omniture's integrated platform of Web analytics, automated search marketing, and on-site behavioral targeting solutions, enables us to be proactive in our efforts to acquire visitors and serve our customers more effectively," said Yun Hui Chong, vice president of e-commerce at Spiegel Brands. "Instead of trying to figure out what happened yesterday, we can act right away. We can understand what search terms drive the most valuable visitors to our site based on hours of the day or days of the week, and we can serve our customers with the information and products they are looking for in real time -- the moment they enter our Web site."
Spiegel Brands wants to be on the leading edge of leveraging analytics data to optimize their online channel -- and Omniture uniquely allows them to manage multiple campaigns from one platform. With Omniture SearchCenter(TM), Chong can directly tie keyword performance to online consumer activity, understanding which keywords drive higher levels of revenue at certain times of the day. Using Omniture TouchClarity(TM), Spiegel Brands will be able to provide a unique and differentiated customer experience to each visitor on the Web by serving the most relevant products or content based on customers' historical behavior. Both SearchCenter and TouchClarity are integrated into Omniture's Web analytics solution, SiteCatalyst -- enabling the company to leverage data from one technology to the other to optimize their online initiatives.
"The availability of a single unified platform that can integrate marketing campaigns across multiple channels is helping to fuel Omniture’s significant growth in retail sector,” said Gail Ennis, senior vice president of marketing at Omniture. “This integrated approach provides retailers with insight across their multiple campaigns, providing the opportunity to optimize every customer interaction." |
