ZRAN NEWS - with Iomega form Digital Photography Alliance!
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Subject: ZORAN jpeg/dvd moguls
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To: John (998 )
From: coopie
Thursday, Nov 13 1997 12:00PM EST
Reply #1001 of 1001
You will like this..
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Zoran and Iomega Join Forces to Revolutionize Digital
Photography
Business Wire - November 13, 1997 11:39
%ZORAN %IOMEGA ZRAN IOM %CALIFORNIA %COMPUTERS
%ELECTRONICS %COMED
%PRODUCT V%BW P%BW
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SANTA CLARA, Calif.--(BUSINESS WIRE)--Nov. 13, 1997--
Iomega's New clik!(TM) Personal Storage Device and Zoran's
Industry-Leading Compression Technology Deliver Innovative
Solution to OEMs
Zoran Corporation (NASDAQ:ZRAN) and Iomega Corporation (NYSE:IOM) today
announced they are forming an alliance to deliver revolutionary, low-cost, portable
digital
photography solutions.
The alliance will focus on combining Iomega's new clik!(TM) personal storage device
announced
today with Zoran's industry leading JPEG compression technology to provide an
integrated
advanced solution to digital photography OEMs. The combination of Zoran's and
Iomega's
technologies in a digital camera will offer consumers the highest quality pictures at by
far the lowest
cost in the industry.
Today's digital cameras are easy to use and connect to PCs, but store a limited number
of pictures,
which must be downloaded to a PC or stored on disk or memory card before more
photographs
can be taken. In addition, many digital cameras which do not use Zoran's technology
often require
a long delay between shots.
Combining Zoran's JPEG compression technology with Iomega's clik! product family
will result in
powerful, flexible and low-cost digital photography solutions. Digital cameras gain
unlimited
picture-taking capacity through low-cost, removable storage, while Zoran's ICs allow
rapid or
full-motion picture-taking and more high-quality images per disk. This enables digital
cameras to
achieve true portability, without the processing delay and PC incompatibility of
film-based
cameras.
"Iomega has enjoyed an excellent working relationship with Zoran on our Buz product,
and we are
looking forward to further strengthening our strategic alliance with our digital
photography solution,"
said Michael Lundgren, General Manager of Iomega's Mobile Storage Division for
Iomega Corp.
"Zoran's field-proven compression technology is already in use in many of today's
market-leading
digital cameras and video editing products. The alliance and high level of cooperation
between the
companies will enable us to powerfully leverage our new clik! product," added
Lundgren.
"Working together with Zoran's advanced JPEG compression technology, Iomega's 40
Megabyte
capacity clik! disk will store unlimited very high-quality, high-resolution digital
photographs on
$9.95 disks," said Dr. Shmuel Farkash, Marketing Director, Zoran Corporation.
"The high capacity of the clik! in conjunction with Zoran's real-time JPEG technology
enables the
capture of several minutes of motion clips for low-data rate transmission, such as the
Internet, etc.
Iomega and Zoran's combined products will make it easy for editors and Web
designers to move
still images and video between digital cameras and PCs."
Zoran's full line of JPEG ICs, including a JPEG codec (ZR36060), PCI controller
(ZR36067) and
other products provide complete, ready to implement solutions for portable handheld
devices and
PC platforms. Zoran's JPEG solutions are capable of being used in applications such
as video
capture, video editing, color printers, scanners, digital still cameras, video conferencing,
security
and medical imaging products.
A key feature of Zoran's JPEG products is its patented Bit-Rate-Control. This
breakthrough
technology enables the predictability of memory size and data communications
bandwidth required
for compressing images of varying complexity. This results in superior image quality
and system
reliability. A complete family of JPEG chips as well as reference boards and software
are available
from Zoran.
About Zoran
Zoran Corporation develops and markets integrated circuits, integrated circuit "cores"
and
software for digital video and audio applications enabled by compression for the PC
and consumer
multimedia markets. Zoran's product lines include JPEG codecs, MPEG and DVD
decoders,
Dolby Digital and MPEG audio decoders, real-time Video CD and DVD software for
the PC, and
VLSI cores.
The company's software is bundled by PC and graphic system manufacturers for
software-only or
hardware-assisted Video CD, DVD and JPEG compressed video playback on the
PC. Current
applications for Zoran IC products include professional and consumer video editing
systems,
filmless digital cameras, PC-based or stand-alone Video CD systems and DVD
players, and digital
audio systems.
The company has further strengthened its technology leadership with the recent
acquisition of
CompCore Multimedia, Inc., a leading provider of software and hardware IC cores
for multimedia
products. Zoran is headquartered in Santa Clara, California with additional operations
in Haifa,
Israel, Toronto, Canada, and Tokyo, Japan.
Zoran's products and technologies have been adopted by many of the world's largest
manufacturers including Acer, ATI, Avid Technology, Cirrus Logic, Compaq, Denon,
Diamond
Multimedia, Dolby, FujiFilm, Fujitsu, Harman Kardon, Hitachi, IBM, Iomega,
Kenwood,
Marantz, Matrox, Matsushita, miro Computer, NEC, Packard Bell, Pinnacle, Pioneer,
Samsung,
Sony, Toshiba, Truevision, Yamaha and many others. For more information about
Zoran call
408/919-4111.
About Iomega
Iomega's clik! drives bring unlimited storage to portable digital products through 40
megabyte clik!
disks. The lightweight clik! drive is an ideal storage companion for today's portable
products, from
digital cameras and hand-held computers to personal digital assistants and smart
phones.
And, with the ability to connect to virtually any portable digital or desktop product,
customers can
easily share information between products and synchronize it back to a desktop
computer. The
clik! product family gives customers the capacity to do more, such as storing unlimited
near-35mm
quality pictures on digital cameras and using desktop applications like Microsoft
PowerPoint and
Microsoft Excel on a hand-held computer.
Iomega Corporation provides personal computer storage solutions that help people
manage their
computer stuff -- anywhere. These solutions include: Zip drives and disks; Jaz
one-gigabyte drives
and disks; and Ditto tape backup drives and tape cartridges.
Used in homes, business, and education, and by creative professionals, Iomega storage
solutions
are available through computer retail stores, resellers, major distributors and OEMs.
The company
can be reached at 800/MY-STUFF (800/697-8833), iomega.com, and
additional
Iomega press releases can be accessed through the toll-free fax-back line:
(888/88-IOMEGA).
Buz and clik! are trademarks of Iomega Corp.
Iomega is a registered trademark of Iomega Corp.
CONTACT: Zoran/CompCore
Tanya Del Vecchio, 408/919-4229
tanya@zoran.com
zoran.com
or
Virtual Public Relations
Carey Mitchell, 650/369-7833
carey@virtualpr.com
or
Iomega Corporation
Anne Haggar, 801/778-3347
ahaggar@iomega.com
iomega.com
or
Copithorne & Bellows
Charaighn Foss, 415/538-7507
charaighn.foss @cbpr.com |
