But the war is still in its early days. PC Meter reported BarnesandNoble.com's monthly at-home audience rating was 1.6 during
November, 1997, a four-fold increase from its first month of operation and on a par with the most frequently visited commerce sites.
The PC Meter index for BarnesandNoble.com's at-work audience was 2.3 for the same time period.
Recently, BarnesandNoble.com launched an Affiliate Network program, through which Web sites are paid a commission for orders
referred to BarnesandNoble.com for fulfillment. The addition of CBS.com, Country.com, MarketWatch, and Pointcast brings its total
number of affiliates to more than 1,300 sites, according to Barnes & Noble sources.
Stated Steve Riggio, vice chairman of Barnes & Noble Inc., "We are especially excited by the fact that January sales have been
trending at December levels, which means that our 'ramp' is accelerating rapidly."
Riggio added: "Our launch goal for the e-commerce business was to focus primarily on the testing of fulfillment and customer service
systems, especially through the first holiday season. To that end, we came out with flying colors."
BarnesandNoble.com can be reached on the Web at barnesandnoble.com while Amazon's Web site is at
amazon.com .
Reported by Newsbytes News Network: newsbytes.com
(19980115/Press & Reader Contact: Elisa Klosterman or Patrick Ward, Cunningham WCommunication, 617-494-8202, E-mail
eklosterman@ccipr.com or pward@ccipr.com) |
