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Non-Tech : MILLIONAIRE. COM........( MLRE )

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To: Kimberly Lee who wrote (244)	12/20/1998 12:32:00 PM
From: Keiko	Read Replies (2) of 2664

Kimberly...... The September 1998 issue of Red Herring Magazine estimates that the online auction business will grow to $ 1.5 billion in two years. Millionaire dot Com is also expected to grow rapidly as the company becomes the gateway for all transactions of super premium luxury items through a combination of Millionaire Magazine's site links to advertisers and company auctions. It is very interesting that the company's current platform consists of THREE businesses that will actively CROSS promote each other and establish the Millionaire Brand as the category leader. The Company is now segmented into three unique and complimentary areas of activity. 1 ) MILLIONAIRE MAGAZINE........ This publication is presently printed quarterly, but under the new management team will become a monthly issue. It is both a magazine with editorial content and traditional advertisers as well as a " catalog" with exotic cars, boats, jewelry, furniture, art and collectibles. The publication will have BOTH paid circulation and newsstand distribution and advertising revenue is expected to grow dramatically and sell at a premium above traditional rates because of the buying power of the upscale readership. 2) MILLIONAIRE AUCTION The new management team has under development a completely new 20,000 square foot facility in Hilton Head, South Carolina that will serve as the cornerstone of the auction house business. SEVERAL existing regional auction houses with specialization will be consolidated over the next two years. These auction companies will remain regional but will be cross- marketed and promoted through Millionaire Magazine and Millionaire dot Com. 3 ) INTERNET MILLIONAIRE The Internet site will become the pathway for secure Internet purchases of super premium luxury items with information and editorial content geared toward this affluent audience and will be featured along with links to the company's auctions, advertisers and catalog of upscale merchandise. Millionaire dot Com is a twenty- first company prepared to meet the needs of the largest, most powerful group of consumers in the world's history and is prepared to define and dominate the multi- billionaire dollar luxury product market. ~~~~' stay tuned ~~~~

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