Can NETP's software be used for this, too?
Hiwire Unveils Targeted Ad Network for Streaming Media
By Pamela Parker
Advertising firm Hiwire Inc. on Tuesday launched a beta test of its ad insertion network for streaming media, a system which allows for the targeting of ads based
on demographic data about the viewer or listener.
RealNetworks (NASDAQ:RNWK) has built a platform for targeting ads on its platform, in conjunction with Engage, (NASDAQ:ENGA) DoubleClick
(NASDAQ:DCLK) and Real Media. Engage also has developed a way to target ads in Microsoft's (NASDAQ:MSFT) Windows Media Player.
"Broadcasters are now able to recoup their streaming costs and generate premium revenue from their online listeners. The ability to directly target listeners in a live
stream is an industry milestone -- and just the beginning for Hiwire," said Warren Schlichting, chief executive officer of Hiwire.
"What we are offering netcasters is a continuous revenue solution that will eventually work on all platforms and with both audio and video."
Currently, the Hiwire technology works with Windows Media and the company says it will soon work with Real and Quicktime formats.
Hiwire is a private firm whose investors include Grey Advertising's venture arm, Grey Ventures.
And this:
Akamai, Engage Aim at Anonymous Profiling
By the InternetNews.com Staff
Internet marketer Engage Inc. and Akamai Technologies Inc., a streaming media provider, Monday announced they will unite to deliver on-line content, starting
with advertisements and marketing campaigns.
Under the agreement, Engage (NASDAQ:ENG) will purchase Akamai (NASDAQ:AKAM) content delivery services built upon the EdgeAdvantage platform
and use them to deliver rich media ads for Engage's on-line media network properties to help marketers identify and target their audiences. These profiles are
based strictly on users'on-line browsing habits and interests and contain no personally identifiable information, such as names, addresses or e-mail addresses.
The partners plan to introduce specialized services for targeted ad insertion in streaming media. Content providers will be able to take advantage of Akamai's
delivery network and stream assembly technology along with Engage's advertising management solutions, which incorporate targeted anonymous profiling.
Additionally, the companies plan to co-develop applications for anonymous personalization.
"We see this deal as two online businesses coming together to provide customers with solutions that will help improve visitor acquisition and retention through the
use of targeted content and high-performance delivery," said George Conrades, chairman and chief executive officer, Akamai.
Akamai and Engage are both members of the ICAP Forum and plan to use the Internet Content Adaption Protocol (ICAP) in their collaboration. ICAP will be
submitted to the Internet Engineering Task Force (IETF) Web Replication and Caching (WREC) working group as an Internet draft at the next WREC meeting. |
