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Technology Stocks : America On-Line: will it survive ...?
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To: James F. Hopkins who wrote (2535)3/23/1997 8:29:00 AM
From: Zoltan!   of 13594
 
CNET.TV carried a brief this weekend that AOL is gearing up for big push to add 2,000,000 members, even though Case concedes that AOL service is not fixed.

Add it up department:

1) headCase admits service fix has NOT been made and

2) the attorneys-general agreements and class actions are still extant and

3) AOL suddenly refuses to release figures needed to derive churn and

4) newly planned push for 2,000,000 more AOLamers

Equals department:

AOL churn is up BIG TIME and AOL actually has about 6,000,000 members, or will by the time the marketing blitz commences. (Remember AT&T and CSi and others have been reporting record signups from former lamers - guess this confirms it).

Regards

BTW, last time we looked AOL spent about $350 for each net sunscriber gain. I thought they'd be approaching $500, but with no net gains and actual losses in membership costs would be infinitive ....
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