Toronto, Ontario, Jun. 17, 1999 (Market News Publishing via COMTEX)
-- LaserMedia Communications Corp. has announced an agreement with
XRNet Corporation which will enable LaserMedia's actfit.com and
fitweek.com websites to reach up to five million health club members
across North America by the end of 1999.
XRNet, a subsidiary of 701 New Media LP, is the developer of the XRNet
ClubSites program. Working with leading fitness club chains and
consultants in the United States, including World Gym, Casey Conrad
Communication Consultants, and Fitness Focus Inc., XRNet currently has
agreements to deliver and manage websites for 2,500 clubs, with an
additional 2,500 expected to be added before the end of 1999. As the
average membership of XRNet's clubs is 1,000, this translates into a
potential 5 million new unique visitors for LaserMedia's sites.
Under the terms of the agreement with LaserMedia, dated June 15, 1999,
XRNet grants exclusive rights to LaserMedia to supply its proprietary
interactive software (Active Trainer and Active Planner) and its weekly
e-zine FitWeek to the club sites managed by XRNet. As an additional
benefit for LaserMedia, XRNet will sell advertising for the company's
sites. LaserMedia will pay XRNet 15 percent commission on advertising
sold by XRNet.
"Targeting specific interest groups is a significant challenge on the
Internet, and with our association with XRNet we have made major
inroads in delivering our prime audience", said LaserMedia CEO Richard
Hue. "As well as having a very positive effect on our traffic
statistics, this agreement will give us the vehicle to deliver a
quality audience to our advertisers."
The ClubSites program provides fitness clubs with comprehensive
professionally-designed websites covering all major aspects of each
club's activities in the context of an on-line fitness journal. All
components of the clubs' web sites can be updated daily by club
personnel using common word processing skills.
"Each site is dynamic and interactive and the content is presented in
a fresh and topical way", said Bob Clapperton, Executive Vice President
and Director of Operations at XRNet. "Club members are attracted to
return again and again, building traffic for our sponsors and strategic
partners. Actfit.com and fitweek.com will be key elements of each site,
and we are confident that we will bring significant traffic to both
LaserMedia sites."
In other news, LaserMedia, in Press Release no. 33, stated that Thomas
R. DiBenedetto, appointee to its Advisory Board, is a trustee of
Massachusetts General Hospital. In fact Mr. DiBenedetto is an
incorporator of the hospital and Joslin Diabetes Center.
Actfit.com is the Internet's only fully-interactive health and fitness
website. Log on to actfit.com for all your interactive
health and fitness needs!
Forward-looking statements and comments in this press release are made
pursuant to the safe-harbor provisions of Section 21E of the Securities
Exchange Act of 1934. Such statements relating to, among other things,
the prospects for the company to increase the level of sales, complete
future web sites or complete future acquisitions are necessarily
subject to risks and uncertainties, some of which are significant in
scope and nature, including, but not limited to, the risks related to
the demand for the company's products and/or services, competition, and
availability of capital. The information herein has not been approved
or disapproved by regulatory authorities.
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TEL: (516) 773-2477 Mark Cohen, The Pinnacle Group
TEL: (516) 773-2477 Mark Cohen, The Pinnacle Grou
TEL: (416) 977-2001 / (888) 639-0628 Carl Christie or Vince Balatbat
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