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Technology Stocks : C-Cube
CUBE 37.23-0.3%Nov 28 9:30 AM EST
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To: BillyG who wrote (25688)11/25/1997 8:43:00 PM
From: John Rieman   of 50808
 
There is strong demand for those boxes.....................................

skyreport.com

Study Finds Strong Potential For DBS, Digital Cable

Nov. 25, 1997

Research on the potential for digital television among cable subscribers shows that 10 percent of current cable customers would replace their current service by purchasing a small dish satellite system.

The study from S. Liebmann and Associates and Horowitz Associates also suggests the market for digital TV is stronger among cable subscribers, with about 20 percent saying they are ready for digital products.

Premium and high revenue cable subscribers are more likely to be in the "digital" category, whether they buy DBS equipment or subscribe to digital cable. And the market for digital cable will be highly competitive. About 53 percent of potential DBS purchasers said they would consider buying digital cable while 25 percent of cable subscribers surveyed said they would buy digital cable from their telephone provider.

According to Stephen Liebmann, "the features of DBS, small dish systems are very attractive to cable subscribers, but the obstacles to long-term growth still include the cost of ao's, the belief that there are no local broadcast signals and the up-front cost."
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