EBAY breakout?eBay doesn't appear ready to roll over and die, however. Warner Bros. Online, a Time Warner Entertainment
Company (NYSE: TWX), has forged a three-year strategic alliance with eBay (Nasdaq: EBAY). The deal will integrate
eBay throughout the Warner Bros. Online entertainment sites, including home page community AcmeCity, where
fans can build their own sites using content from Warner Bros. properties. eBay banners, buttons and text links will
appear across the full Warner Bros. Online network including www.warnerbros.com, AcmeCity and the soon to be
launched vertical entertainment portal, Entertaindom. Some of the sites included on the Warner Bros. Online master
site focus on such popular brands as “The Rosie O'Donnell Show,” “Friends,” “ER,” “DC Comics,” “Babylon 5,”
“Looney Tunes” and others. (Will Rosie watchers start to surf, or will surfers start to Rosie watch)?
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