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Technology Stocks : General Magic

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To: Rick Rappaport who wrote (2588)	7/1/1998 12:42:00 PM
From: Kevin G. O'Neill	of 10081

--They have made a final selection for their ad agency of record, and will be announcing it pretty soon, according to an exec at the NYC show. Wouldn't tell me who, but said they are international in scope and the account will be based in SFX. --The design firm that created the new logos was Hornel Anderson, and they were behind Intel and other majors. --GMGC has also created an audio signature sound identity along the lines of INTC's. It sounds pretty good... --My understanding is they have lined up plenty more than 3 resellers... The main players will be doing a lot of advertising on their own, BTW, to help reduce our costs. --Don't know about any Wildfire suit-sitch news; it didn't come up at the meeting. Sorry if I'm repeating others on the thread, and all the best, Kevin

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