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Politics : I Will Continue to Continue, to Pretend....
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To: Sully- who wrote (2556)5/20/2004 7:47:56 PM
From: Sully-   of 35834
 
We often discuss the fact that the headline often doesn't
mesh with the article. Media critic Mark Cuban. - From:
LindyBill

Guilt by Headline - The coverage is the story

Before the season started, I made a comment to Pat O’Brien of Access Hollywood that I thought the volume of media coverage of the Kobe Bryant trial would result in higher TV ratings for his games and for the NBA in general (turns out I was right). USA Today ran a headline saying that I said “rape was good for NBA.” Which I never said. USA Today knew that this headline would gather attention, so they went with it.

The media jumped all over it and made the headline, rather than what I said in the story. It was picked up everywhere. Access Hollywood jumped in the fray and proactively sent out copies of the tape, using out of context soundbites that played to the coverage of the USA Today headline. Access Hollywood and USA Today got what they wanted: free advertising. Hundreds of thousands of media impressions quoting or referencing USA Today, Access Hollywood or both.
<font size=4>
The question I had then, is the same question I have now? What is the goal of these media outlets? How do they define what is “newsworthy.” It sure appears to me that the newsmedia has evolved from “all the news that is fit to print” to “How much free publicity can we get from this story?”

We are now in an era where media searches for stories that will generate media coverage of the story. Stories are written not for the value they bring the readers, viewers or listeners, but rather the volume of coverage they will bring.............<font size=3>

blogmaverick.com
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