Sunglass Hut RAYS- Will it ever breakout? Message Board

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Non-Tech : Sunglass Hut RAYS- Will it ever breakout?

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To: Steven Angelil who wrote (24)	6/19/1997 6:55:00 PM
From: Steven Messina,L.M.T.	of 971

Re Sunglass Hut Billboards Yes I saw twelve billboards.......I counted em'. And yes they were all black...real distinguished. Each billboard had a different namebrand lens advertised. If you take Sterling road west from I-95 you'll see about three. Then there's one on the corner of University Drive and sterling..facing the street at the red light....you know, near the Hooter's billboard. I also noticed a billboard further west of that one on Stirling....and guess who's it was?.....NIKE EYEWARE....the competition I suppose? Does Hut sell Nike brand or was this billboard strategically placed to compete with the Hut "Serengeti" billboard? No matter....point is RAYS is advertising bigtime in Miami and Lauderdale. As for my average price.....I purchased RAYS back when she ran up to near $8 several months ago. I got in at 7 7/8ths and it's been a downhill battle ever since. I bailed at a loss twice since then...watched her trade within the 6 1/2 - 7 range like clockwork.......missed out on a gazillion chances to daytrade because I was stuck in the stock and didnt want to pull my money out at a loss. But I took the plunge and bailed.....just recently got back in last week at 6 1/2. I figured HUT was gonna begin trading within the 6 1/2 - 7 range once again....but alas, I was wrong. I almost averaged down wednesday when she slid to 5 5/8....and I should have.....had the money to do it too...winnings from PAIR. But for now, I'm daytrading PAIR and INVX.....am holding RAYS through the 3Q...hope earnings will pick up or HUT signs on a few pro sports players to assist in the advertising...whatever. I dont enjoy holding stocks for longer than one month...but this one I might not mind holding. RAYS is severely oversold, IMO. Good luck to us this go around! Steve

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