| Jake, PMD seemed to lose momentum with their flat earnings. I must be looking at the wrong things. Loss of tax loss carry forwards, major advertising costs to get PDT 90 off could have really made things look bad, except for revenue up 40%.  Nine million in cash, many new large accounts. No guarantees on PDT 90 revenue, but the company is doing o.k. And if PDT 90 takes off so will we. Patience can be difficult, but I think we will be rewarded. 
 Psychemedics Corporation Reports Record Second Quarter Revenue,
 Pre-Tax and Net Income
 
 CAMBRIDGE, MASS. (Aug. 6) BW HEALTHWIRE -Aug. 6, 1997--Psychemedics
 Corporation (AMEX:PMD) today announced record second quarter revenue,
 pre-tax and net income for the period ending June 30, 1997.
 
 The company's second quarter revenue increased 40 percent to $4,402,203
 from $3,141,313 in the second quarter of 1996 while pre-tax income for
 the quarter rose 40 percent to $1,129,575 from $804,787 in 1996.  Net
 income increased 4 percent to $745,519 or $.03 a share from $716,465 or
 $.03 for the same quarter in 1996.  Net income for the second quarter
 of 1997 reflects an income tax provision of $384,056, an increase of
 over 300 percent from 1996, resulting from the depletion of net
 operating loss carryforwards.
 
 Raymond C. Kubacki, President and Chief Executive Officer said, "We are
 pleased to be able to report record second quarter revenue, pre-tax and
 net income.  We are particularly encouraged by the favorable quarter to
 quarter comparisons in light of the higher effective tax rate used in
 1997 as well as the major investment in advertising and marketing
 surrounding our retail introduction and roll out of the `PDT-90' drug
 testing service.  Our balance sheet remains strong with over $9 million
 in cash and no debt."
 
 Kubacki continued, "Our second quarter performance is strictly the
 result of strong growth in corporate business since the PDT-90 revenue
 is being recognized on a very conservative "as tested" basis rather
 than on the basis of delivery to retailers.  Corporate drug testing,
 therefore, is currently driving our revenue growth.  We have added many
 new, large accounts including several of the largest police departments
 in the United States and several Fortune 500 companies.  We believe
 this demonstrates that our patented drugs of abuse testing technology,
 using hair instead of urine as the sample, continues to gain broader
 acceptance in the corporate drug testing market.  Our client base has
 expanded dramatically and currently includes over 900 customers.
 Because of our rapid growth and large number of new customers, no one
 customer is responsible for a disproportionate amount of our revenue.
 Many of our customers have dramatically increased the amount of their
 testing during the year while a few, like Blockbuster Entertainment,
 have decreased theirs. While some of our new, large corporate customers
 "ramp up" slowly as the testing is introduced to their many locations,
 some smaller accounts are able to implement the program on a company
 wide basis virtually overnight.  The net effect is that we have been
 able to increase market share and expect to continue to aggressively
 seek new business.  We have increased our sales and marketing effort
 and have added Michael Lamb, formerly of Polaroid Corporation, as Vice
 President of Sales."
 
 Kubacki said, "While corporate drug testing remains our core product,
 during the second quarter we rolled out our personal drug testing
 service, `PDT-90', to retail drug stores.  `PDT-90' was put on the
 shelves of over 9300 retail drug stores during the second quarter,
 including large national chains like Walgreens, Eckerd Drug, CVS,
 Osco/Sav-On, Brooks Pharmacies, Longs Drugs and many independents.  We
 are supporting this product introduction with an aggressive advertising
 campaign in newspapers, magazines and radio. The large initial
 investment in this national roll out will make the `PDT-90' testing
 service convenient and easily available to parents wishing to drug test
 their children."
 
 Kubacki concluded, "I am excited about our company and its products.
 We remain strong financially and continue to experience good growth.
 We are aggressively building market share in a growing market.  Our
 patented technology and drug testing method is the best in the world
 and our people are enthusiastic, committed and talented.  The future is
 bright and we remain dedicated to building shareholder value."  -0-
 
 FINANCIAL SUMMARY
 
 (unaudited)
 
 June 30, 1997
 
 Three Months Ended       Six Months Ended
 6-30-97      6-30-96    6-30-97       6-30-96
 
 Revenue               $4,402,203   $3,141,313  $7,655,946   $5,815,978
 
 Pre-tax income        $1,129,575   $  804,787  $1,888,034   $1,258,783
 
 Net Income            $  745,519   $  716,465  $1,382,626   $1,165,752
 
 Net Income Per Share  $     0.03   $     0.03  $     0.06   $     0.05
 
 Weighted Average
 Common and Common
 Equivalent Shares
 Outstanding           22,797,637   22,514,614  22,807,787   21,964,568
 
 --30--mb/bos* ld/bos
 
 CONTACT: Psychemedics Corporation
 Bruce Stillwell, 617/868-7455
 
 KEYWORD: MASSACHUSETTS
 
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