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Technology Stocks : Apple Tankwatch
AAPL 267.26-1.4%Jan 5 3:59 PM EST

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To: zax who wrote (26249)6/11/2013 7:49:21 AM
From: FJB  Read Replies (2) of 32692
 
AT&T Tightens Its Purse Strings at Apple's Expense

Two years ago, wireless carriers tightened their upgrade policies across the board, while also
implementing upgrade fees to partially offset subsidy expenses. That trend is happening again
this year, which could very well come atApple's (NASDAQ: AAPL ) expense.

In April, No. 1 carrier Verizon (NYSE: VZ ) Wireless announced that it was tightening its upgrade
policy, increasing the timeframe from 20 months to 24 months, to "align the upgrade date with the
contract end date," as if that's a good thing for consumers. Big Red has been aggressively seeking
to rein in subsidy expenses, in part by promoting platform competition.

AT&T (NYSE: T ) has just announced that it is following in Big Red's footsteps, similarly extending
the amount of time that consumers have to wait before they can buy shiny new smartphones, which
will now be a full 24 months. That will also "align" upgrade dates with contract end dates, and the
changes will impact Ma Bell customers whose contracts expire in March 2014 or later.



More at: fool.com
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