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Technology Stocks : Apple Inc.
AAPL 262.22-1.9%Jan 6 3:59 PM EST
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To: Mightycujo who wrote (2627)6/26/1997 5:11:00 PM
From: Craig Stein   of 213180
 
I think Apple getting rid of their advertising agency is good news. Their ads over the past few years have been largely ineffective. Again, the news media skews the reporting by stating that the agency is dumping Apple. But Apple's the one who took the initiative. I heard that Apple is considering using the agency who created the "1984" ad, which is one of the best ads ever in the industry. In fact, why not just rerun that ad, slightly altered? Instead of IBM, now "Big Brother" is clearly Microsoft.
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