The last Daisy Sale
Janet Moore
Star Tribune
Thursday, June 7, 2001
Gather ye daisies while ye may.
Shoppers, this year's Daisy Sale at Dayton's -- a ritual of summer for many Minnesotans -- will be the last. Next year, the Minneapolis-based department store chain will
switch the name of the sale to Field Days to better represent the name-change to Marshall Field's.
The name of the Dayton's Jubilee Sale, which has been held every fall, will change to Field Days, too.
Target Corp., the parent of Dayton's, announced in January that Minnesota's signature department store would be renamed Marshall Field's, which is also owned by the
company.
Target officials said one name would give it a unified brand for the department store division.
A Field's spokeswoman was unclear as to where the name Daisy Sale came from. But the June bargain bonanza dates back at least to the 1920s, according to You Can Get it
at Dayton's, James Grey's book on the history of the family and the company.
The Jubilee sale was first held in 1922 to commemorate Dayton's 20-year anniversary. "A tradition in Minneapolis and in the Northwest," read an ad for the inaugural sale.
Both sales were suspended in 1943 because of World War II. The move complied with a government request to curtail sales of textiles, according to Grey's book.
-- Janet Moore is at jmmoore@startribune.com .
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