GNNX, Sinatra news...
Thursday June 4, 4:25 pm Eastern Time
Company Press Release
SOURCE: Genesis Media Group, Inc.
Genesis Media Group Inc., Announces News On 'Sinatra The Early Years'
CULVER CITY, Calif., June 4 /PRNewswire/ -- Genesis Media Group Inc. (OTC Bulletin Board: GNNX - news), has
produced and will release a collector's edition Frank Sinatra recording. Genesis Media Group mourns over the loss of a great
music icon. The recordings Genesis will release are some of Sinatra's early ballads. They are from the early Sinatra era, most of
which were never recorded in studio sessions, and never released on any label, but in fact from live radio broadcasts. Due to its
age and original sound recording the music has been digitally re-mastered with today's technology to enhance the sound quality.
The album will be available on cassette and compact disc, and will be titled ''Sinatra, The Early Years.'' It is scheduled for
release on June 15, 1998.
Genesis will explore many distribution and marketing avenues. First and foremost, Genesis will offer this Sinatra selection via the
Internet on the company's own web site, GNNX.COM. The Company will also approach other Internet channels such as CD
NOW, a large retail music web site. Genesis will sell directly to the retail market through small, independent record stores where
the demographics for such a selection may be more likely to reach the Sinatra audience. Direct mail has been a growing
industry, whereas people do not have to leave their homes to shop anymore. Such catalogs as AARP (American Association of
Retired Persons) will be ideal for this product, as well as Parade magazine.
Genesis, being a company in the business of distribution and media advertising, along with the company's production capabilities,
will utilize their resources to produce a commercial/infomercial, to cover the Direct response area of marketing. It has not yet
been determined how the company will format the commercial, and whether Genesis will use a spokesperson or not. The
company hopes to incorporate additional related products that will complement the Frank Sinatra CD.
The cover of the CD will be a picture of Frank Sinatra in his youth dating back to the 40's. The inside will contain a short bio of
Frank including his birth date, birthplace and a brief note.
This Frank Sinatra CD, is one of many music projects that Genesis will be working on in the future.
The following are projections for an 18 month period:
SINATRA, THE EARLY YEARS - SALES PROJECTIONS
PROJECTIONS ARE OVER AN 18 MONTH PERIOD
COMPACT DISC CASSETTE TOTAL
DIRECT TO RETAIL 27,000 33,000 60,000
DIRECT MAIL 33,750 41,250 75,000
INTERNET 27,000 33,000 60,000
DIRECT RESPONSE 45,000 55,000 100,000
TOTAL UNITS 132,750 162,250 295,000
SALE PRICE (RETAIL) 10.95 8.95
SALE PRICE (WHOLESALE) 6.95 5.95
ESTIMATED EARNINGS PER
SHARE FOR 18 MONTHS .05 to .07
TOTAL CD SALES TOTAL CASSETTE SALES GRAND TOTAL
DIRECT TO RETAIL $187,650 $196,350 $384,000
DIRECT MAIL $369,562 $369,188 $738,749
INTERNET $295,650 $295,350 $591,000
DIRECT RESPONSE $492,750 $492,250 $985,000
TOTAL UNITS $1,345,612 $1,353,138 $2,698,749
Certain statements in this press release may include forward looking estimates such as technical and business progress.
The company's actual results may vary due to risk uncertainties such as delays in distribution.
SOURCE: Genesis Media Group, Inc.
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