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Politics : Politics for Pros- moderated

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From: Nadine Carroll9/10/2008 4:00:37 PM
1 Recommendation  Read Replies (2) of 794001
 
Jay Cost weighs in. Conclusion:

We can assign winners and losers in this little skirmish; we can decide who has truth on his side and who does not. But that misses the point. Here we have yet another day when the focus is on the GOP's youthful, smiling, attractive, witty, female vice-presidential nominee. And for yet another day our ears are filled with the sounds of the Democratic nominee decrying how unfair the Republicans are - as if only one side hits below the belt.

Ultimately, I'm not a huge believer in the importance of "winning" news cycles. I do think, however, that the battle for the news cycle is an exhibition of a campaign's ability to move its message. And it has become clear that the McCain campaign is better at this. This "lipstick on a pig" incident will probably not affect a single vote - but it shows that the McCain campaign is ready and able to defend any real gains it might have made among white women. Once again, it's doing a better job getting its message across.

Nobody would have predicted this on June 3rd. That was the day Obama boldly stood in the Excel Energy Center and proclaimed an exciting new moment in American politics. Meanwhile McCain, sweating profusely, stood in front of a green screen and gave a rambling, disjointed speech. The contrast in messages was stark. Three months later, it's just as stark - but now it's Obama that's sweating and McCain that's exciting. What a turnaround.


realclearpolitics.com

I don't agree that "lipstick on a pig" won't change votes. There's a large crowd of Middle America rallying to the defense of Sarah Palin and this will only annoy them more. Not everybody in that crowd was a McCain voter a month ago, but they are now.
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