Novell (NOVL) dirt cheap, good buy? Message Board

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Technology Stocks : Novell (NOVL) dirt cheap, good buy?

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To: Jack Whitley who wrote (26810)	5/2/1999 11:36:00 AM
From: p friend	of 42771

Novell has a very poorly done ad in the May 3, 1999 issue of Forbes magazine (about 30 pages in from the front, "Flash Floods"). It is good that they are advertising in Forbes and other business magazines, but the marketing is still really bad. The layout stinks, the copy is buried and unreadable. If they did any kind of focus group, I doubt if anyone would remember anything from this ad. They really need to do something to get it right, or they continue to waste money and valuable time not getting the message across. They need better help than they are getting from their agency. Does anyone know who is responsible for this? Who is their agency?

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