Not sure what the future holds for this company. I would like to have seen their name mentions in this grouping.
Wireless group to mull advertising standards
By Stefanie Olsen, CNET News.com
Seeking the delicate balance between burgeoning business models and consumer acceptance, the Wireless Advertising Association (WAA) is meeting tomorrow to weigh the criteria needed for future advertising guidelines.
The group, developed from the Internet Advertising Bureau's (IAB) wireless task force and the Wireless Ad Industry Association, comprises more than 200 companies invested in the wireless medium. Participating members reads like a Who's Who of technology; companies include AOL, Yahoo, DoubleClick, Media Metrix, Motorola and Sprint. Also, Nokia, Neilsen Media, OmniSky, SF Interactive, Lot21, Palm and Adknowledge are involved.
"This group is a very broad and diverse community--it brings in the advertising agencies, the media companies, the content providers, the hardware side as well as the enablers," said Andy Fessel, one of the group's founding members and senior vice president at Media Metrix.
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